Small Business Social Media Management + Consulting Built on trust, not trends.

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This Isn’t Influencer Marketing — And That’s Intentional

This is social media management for service-based, local businesses.
Businesses that grow through reputation, relationships, and trust, not trends or viral moments.

For small businesses, social media is social evidence.
It shows people you’re active, professional, and credible before they ever reach out.

We help businesses show up online in a way that feels:

  • Consistent

  • Approachable

  • Aligned with the work you do

Behind the scenes, we handle the planning, writing, editing, scheduling, and ongoing management so your online presence supports your business without becoming another thing on your to-do list.

“I hired Holly to do Social Media for my luxury interior design firm. We had no strategy and no idea how to create one. All we had was a brand identity and a good amount of quality photos of our work. Holly stepped in and immediately understood our brand and how we needed to be positioned on our social media platforms. She stayed current with trends and algorithms without compromising our voice in the luxury space. In addition to her amazing creativity and work ethic, she is a good person. She’s authentic, kind and a joy to be around. I feel so lucky to have worked with Holly and highly recommend her.”

— Rainey Richardson

Services

Running a business is already a full plate. Social media often ends up squeezed in late at night, on weekends, or whenever there’s a spare minute — if there’s one at all.

And while posting on Instagram or Facebook might look simple from the outside, doing it well takes more than a quick photo and a caption. It takes planning, consistency, creativity, and an understanding of how each platform actually works.

That’s usually where things start to fall apart.

Weekly content. Monthly retainer. Built for consistency, not chaos.

  • 3 posts per week · Platform Options: Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Google Business Profile

    $500 / month

    Includes:

    • 12 posts per month

    • SEO-optimized captions

    • Scheduling

    • Monthly performance snapshot

    • Client-provided images/videos (does not include on-site filming, but it is available for a discounted rate)

    Best for: Solo providers, small local businesses, startups

  • 4 posts per week · Platform Options: Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Google Business Profile

    $1000 / month

    Includes:

    • 16 posts per month

    • Strategic content mix 

    • SEO caption

    • Engagement monitoring + interactions 

    • Scheduling

    • Monthly analytics + recommendations

    • Bi-monthly on-site recording + video editing (filming location must be within 10 miles of HEM’s office)

    Best for: Established local businesses focused on growth

  • 4 posts per week + Stories · Platform Options: Facebook, Instagram, Threads, X, LinkedIn, TikTok, YouTube, Google Business Profile, Pinterest

    $1500 / month

    Includes:

    • 16 posts per month

    • Strategic content mix 

    • Reel hooks, captions, CTAs

    • “Comment for link” on Instagram

    • Engagement monitoring + interactions 

    • Stories strategy

    • Community engagement (comments + local interaction)

    • Profile + caption optimization

    • Monthly analytics

    • Client-provided images/videos

    • On-site filming once monthly + video editing (filming location must be within 20 miles of HEM’s office)

    • Google Review Replies

    • Monthly strategy evaluations

    Best for: High-visibility, high-touch service-based businesses 

  • Before you can grow your visibility, you need to understand how your business is currently showing up online.

    The Online Presence Deep Dive is a comprehensive review of your brand across the platforms that matter most—your website, Google presence, social media, and emerging AI search platforms. This process is designed to give you a clear, honest picture of how your business is being seen, found, and understood by potential clients. You’ll receive a detailed report of our findings that you can use as a step-by-step DIY guide or have us implement on your behalf.

    $350 - $850

  • All social media management packages include a one-time $350 onboarding fee. This allows us to thoughtfully set up your accounts, review your brand, align on strategy, and create a smooth workflow from day one.

    Services are offered on a monthly retainer, and we ask for a 30-day notice should you ever need to pause or cancel. This ensures a seamless wrap-up and thoughtful transition of your content and accounts.

    The onboarding fee is non-refundable.

    • Extra on-site filming: $350 per session

    • Google Business Profile Configuration: $500+

    • Caption-only package (12/month): $300

    • Social Media Profile Configuration: $100/platform

“I had the pleasure of working with Holly over the past year and honestly can’t say enough good things about her. She’s incredibly professional, but also so down to earth that she immediately makes everyone feel comfortable and at ease. She has a natural ability to capture different personalities and real moments without it ever feeling forced—or even noticed.

Nothing slips past her. She sees everything, thinks several steps ahead, and is always willing to go above and beyond what’s expected. On top of that, she brings so many tools and skills to the table, making her an invaluable part of any production. Working with her has been such a great experience.”

— Cassandra Brand

Holly Eubanks at a real estate marketing conference in Austin, TX, sitting on a Howdy, Y'all sign.
A camera records a panel discussion with four people at a round table in a room with shelves of fabric or textiles in the background.
Holly Eubanks and Bernna Mercado are sitting in a golf cart on a golf course, smiling at the camera, surrounded by green grass and trees under a blue sky with white clouds. The photo was taken at the Putting for a Purpose golf tournament.
Jill Smith speaking into a microphone at a formal dinner event in a restaurant, with several guests seated at tables and a cameraman recording her.
Clear plastic container filled with small colorful bags containing pens, each with a printed card that says 'Stay Sharp, Your future is looking bright!' and a few pens scattered around.
Group of people, including a person dressed as Santa Claus and a woman, sitting and talking with two boys in festive holiday clothing, with Christmas decorations and greenery in the background.
Various colored highlighters and markers in plastic containers on a black surface, with some containing stickers with 'The Jill Smith TEAM - COMPASS' logo.
Holly Eubanks at a community event holding a large snake around her arm outdoors.
A silver tray filled with wrapped candies and small notes with handwritten messages, including 'SWEET! Your future is looking bright!'
An outdoor event with multiple tents, including one black tent with white text that reads 'The Jill Smith Team, Compass,' and features a dog illustration. There are people near the tents, some interacting and others standing. The setting appears to b
Clear plastic container with colorful candy, informational sign about planting coffee, and a card with a dog illustration and the name 'The Jill Smith Team Compass'.
Close-up of red, white, and blue patriotic decorations on a bicycle with a wooden deck and trees in the background.
Three women and one man seated around a table, having a conversation, with recording equipment and lighting set up in a room with elegant wall paneling and a chandelier overhead. There is a large framed painting behind them, and a table with a bouque
Inside a cardboard box with shredded paper padding, there is a white jar labeled 'Gratitude' with bergamot and fig scent, a bundle of matches, and a colorful card with floral design.
Multiple brown paper gift bags with handles lined up on a wooden table, filled with small bottles of Topo Chico mineral water, with lemons and decorations inside. Some cards with a phrase about lemonades and vodka are placed in front of the bags.
Colorful confetti, drinks with straws, and decorations for a celebration.
Office meeting room with a table, a skeleton holding a brochure, a pen holder with pens, a Houston Astros cap, and a baseball. On the wall, there are six framed signs with core values and a window with blinds.
Open gift box with fall-themed stickers and jars, next to neatly wrapped packages tied with string, on a beige carpet.
Photograph of a camera's live view screen showing a cozy interior space with a woman sitting on a sofa, surrounded by decorative floral elements and artwork, capturing a candid moment during a gathering.
A pack of branded dog accessories from The Jill Smith Team, including white and black ear or collar tags, a pink pencil with handwriting, and a round black and white sticker with a dog's face and the text 'The Jill Smith Team | Compass', on a wooden
Close-up of a large white bowl filled with cooked crawfish at an outdoor event. In the background, a gathering of people exists under a black canopy tent with white lettering, amidst green grass and trees on a sunny day.
Holly Eubanks in a red dress standing in front of a colorful graffiti mural on a brick wall.
Holly Eubanks, Jill Smith, and Amy Lippincott standing close together indoors, wearing matching blue t-shirts, smiling at the camera, with people and windows in the background.
Laptop with a presentation slide about marketing changes and trust checklists, along with a flyer for a networking meeting on marketing, and a wooden 'thank you' sign with a person sitting outdoors on the flyer.
A smiling woman with short brown hair sitting at a desk with a laptop displaying social media icons, holding a mug of coffee in one hand and a smartphone with a color palette in the other. A camera on a tripod is facing her, and a city skyline with t
A group of eleven women and one man standing in front of a green wall with a large sign reading 'POP STROKE' and 'EAT. Putt. Drink.' The group is smiling and wearing casual summer clothing, with some sunglasses and accessories. The setting appears to
Two women are sitting in a cafe or studio setup with filming equipment, including cameras, lights, and microphones. They are positioned in front of a painted landscape artwork on the wall, with a chandelier hanging from the ceiling and large umbrella
A woman with short dark hair taking a mirror selfie in an elevator with open closet space in the background, wearing a dark shirt and light-colored jeans.